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Attribution data is now even harder to gather, and trust. Ad platforms use their own metrics and 'mark their own homework'. We can identify the true value of channels across a level playing field - so you know what's working, and what isn't.
We're experts in Conversion Rate Optimisation; we'll get to the bottom of why visitors aren't converting and use data to provide recommendations on what changes will make them convert.
Personalisation if executed well is super powerful. We research, design, and can even implement your site personalisations to improve on-site experiences and drive higher conversions.
We'll identify why competitors might be pulling ahead and what you need to do to get on top, and then help get you there.
We offer a complete list of eCommerce marketing services.
Our projects will be specifically tailored for your business needs.
It can be difficult choosing a digital marketing agency that can deliver. We'll work with you to create a tailored project specifically designed to hit your businesses objectives. No long lock-in agreement, we're confident our results will speak for themselves.
Our talent is the best in the industry all with a minimum of 15 years experience
All key stakeholders of Wildfire Digital have come from global media and marketing agencies and have worked on the worlds biggest brands. And it's us that will be working directly with you on your eCommerce business.
Detailed market analysis, we can see exactly what your competitors are doing
With our years of experience in Digital Marketing, we pride ourselves in providing really eye-opening insights, in particular about your competition. Knowledge is power, we can tell you what your competitors are doing, and how you need to beat them.
Super granular website personalisation at your fingertips
For eCommerce businesses selling a high volume of products, your customers will have an endless variety of preferences. Wildfire Digital can implement hyper-targeted website personalisation that will ramp up your conversion rates, and without the need for any web-development time or resource.
More data then ever, allowing you to understand true channel attribution
We have access to one of the leading Data & Analytics platforms available, that will not only give you richer insights than before, but also an accurate understanding of attribution. You'll know the true value of your marketing mix and how to adjust your budget to create a winning recipe to maximise sales.
According to a study by SaleCycle...
"45% of shoppers are more likely to buy from a retailer that offers a back-in-stock notification feature."
Additionally, a study by Experian found...
"Retailers that offer back-in-stock notifications see a 22% increase in conversion rates."
By allowing customers to enter their email address to be notified when the product is back in stock, ecommerce websites can keep these customers engaged and increase the chances of them making a purchase. This is because customers will be reminded of the product when it is back in stock, and they will be more likely to make a purchase because they already expressed interest in the product.
In addition, by collecting customer email addresses, ecommerce websites can build a valuable email list that they can use to promote future products and sales. This can lead to even more sales and revenue for the ecommerce website.
According to a study by Baymard...
"The average checkout process takes 2.6 minutes."
A long checkout process can be a major obstacle to conversion. In fact, 50% of shoppers abandon their carts if checkout takes more than half a minute. This means that ecommerce websites need to take steps to shorten their checkout process if they want to improve their conversion rates.
Use a single-page checkout process. This will make it easier for shoppers to complete their purchase because they won't have to click through multiple pages.
Reduce the number of required fields. Only ask for the information that is absolutely necessary, such as the shopper's name, email address, and shipping address.
Offer guest checkout. This will allow shoppers to check out without creating an account.Use autofill. This will save shoppers time and effort by automatically filling in their shipping and billing information.
Provide clear and concise instructions. Make sure that shoppers know what they need to do at each step of the checkout process.
Use progress indicators. This will show shoppers how far they have come and how much longer they have to go.
According to a study by FIS...
"60% of shoppers are more likely to make a purchase if they are offered a variety of payment options."
Additionally, a study by PayPal found...
"BNPL options can increase conversion rates by up to 30%."
There are several reasons why online shoppers are more likely to complete purchases if a site offers multiple payment options including Buy Now Pay Later (BNPL).
Convenience: Offering multiple payment options gives shoppers the flexibility to choose the payment method that best suits their needs and preferences.
Trustworthiness: Offering BNPL can also demonstrate that a website is trustworthy and reliable. This is because BNPL providers typically perform a credit check before approving them for a payment plan.
Affordability: BNPL can make purchases more affordable for shoppers. This can be especially appealing to younger shoppers.
Flexibility: BNPL can be helpful for those who are on a tight budget or who need to make a large purchase but don't have the full amount of money available at once.
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